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From Idea to Runway: Your Step-by-Step Fashion Business Starter Plan

Launch your label with clarity, confidence, and a proven roadmap.

 

11 Valuable Lessons

 

 Valued at $2000....YOURS for $99!

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You’re a designer with a vision.

 

You’ve spotted a gap in the market or dreamed of creating something of your own — a label that truly reflects your creativity. But when it comes to launching it? You’re stuck.

Sound Familiar?

 

“How much will this cost?”

“Where do I even start?”

“What if I waste time and money on the wrong steps?”

 

You’re not alone. Every designer starts here — full of ideas but stuck in the uncertainty.

You Don’t Have to Figure This Out Alone

 

 

Meet Your Guide: Julia Watts

We’ve helped hundreds of Australian designers build successful labels from scratch and launch brands they love — now it’s your turn. 


We know the landscape, the shortcuts, and the common traps — and we’ll help you avoid them.

Here’s the Truth:

 

You don’t need a business degree to start a fashion label.
You just need a clear, guided plan.

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The Workshop: What You’ll Get

 

From Idea to Runway is a practical, on-demand video course designed for Australian fashion start-ups.

 

For just $99, you’ll get instant access to an 11-part video series that shows you how to:

 

âś… Understand the local manufacturing landscape


âś… Choose the right business model for your goals and budget


âś… Avoid the 5 biggest beginner mistakes


âś… Follow 6 proven steps to develop and produce your range


✅ Discover your “fashion business superpower”


âś… Market your label and stand out in a crowded space


âś… Learn how to budget realistically for launch


✅ Understand how long it really takes — from idea to finished garment


âś… Attract your ideal customer and get real feedback fast


âś… Hear real stories from designers just like you


âś… Learn how Sample Room can support you long-term

This is what others have said about the Workshop

So Much Valuable Information!

 

"Thank you for providing so much valuable information of the workshop! It's amazing how much you've been able to cover in such a short time. I've definitely learnt so much about timelines and all the different mini tasks in each stage of production. Something I was lacking and highly anxious about."

Joanna

I've learnt so much more!

 

"I want to thank you again for your amazing webinars. I stumbled upon Sample Room looking for a pattern maker and sampler, thinking that's all I needed. But I've learnt so much more! Really appreciate you're doing and sharing your knowledge to people like me."

Nina

I am already glad to have found the Sample Room

"I was overwhelmed a little but I do also realise that going through the workshop I am not going to be doing this all myself so it definitely is comforting. This is a step outside my comfort zone, as I mentioned this is a career change but I am already glad to have found Sample Room."

Rebecca

I truly find your advice helpful, and I could really feel your experience

"Thank you very much again for the workshop sessions. I have been enjoying the 2 sessions and am truly looking forward to the rest of the workshop.

I truly find your advice helpful and I could really feel your experience throughout the years. My takeaway from session 2 is the fact that we could start building a community and leaping to social media even before having stock."

Kate

Get the Plan, Confidence, and Support to Launch

For just $99, access the full 11-part workshop and take the guesswork out of starting your fashion business.

Sign Up for $99 Now

You’ll Go From Confused to Clear

This is your shortcut to a successful local label. No fluff. No jargon. Just step-by-step guidance, built for first-time founders.

 

  • A plan for your first label — clear, realistic, and actionable

  • The confidence to take your next step

  • A roadmap for your business strategy

  • A deep understanding of how to do this right — the first time

What participants have said about The Sample Room Workshop

Kate Smith

Thanks so much Julia for a great presentation.

Really informative and you have a great style of engaging us, and demonstrating your expertise.

Greta Morton

Amazing knowledge!

We were very impressed. Thank you.

Warren Hargeaves

Was very informative , thank you.

Lots of information and lots to take in.

Well definitely be in contact soon.

Get Inspired by Real Success Stories

See how other Australian brands launched with this exact plan — and how Sample Room can support your next steps.

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